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The A/B Testing platform for brands that are tired of slow, expensive as fu** A/B testing tools.

Run price, content, landing page, and theme experiments with clean tracking, no flicker, and support for subscription apps like Recharge, Loop, Skio, Stay AI, and more.

Built by CRO operators who actually run tests every day.

Built for
CRO Programs to move quick.
No Flicke
Or Theme Bloat
Subscription App
Compatible
CRO-Ready
Analytics
100+ Brands 10+ 4.0

Trusted by Top Shopify & Shopify Plus brands around the world

A/B testing on Shopify has always been slow, inaccurate, or technically painful.

Why Most Shopify A/B Testing Tools Frustrate Teams:

  • Flicker and layout jumps.
  • Tracking inaccuracies.
  • Require developer-heavy setups.
  • Expensive Af.

Shopify-Native Experiments That Feel Fast, Clean, and Actually Reliable.

AB Genius uses Shopify-native infrastructure including theme app extensions, Shopify Web Pixel tracking, and server-side variant assignment to create a faster, cleaner experimentation workflow.

No-Flicker, No-Code Test Creation

Launch A/B tests on any page in minutes, without a developer.

Create, preview, and deploy experiments visually.

Features:

  • Visual test builder
  • Theme app extension (no flicker)
  • Theme, Content, URL and On-site Testing
  • Preview & QA links
  • Traffic allocation & balancing

Full-Funnel Tracking

From product view → add to cart → checkout → purchase.

Every event. Every variant. Accurately tracked. Powered by the Shopify Web Pixel & first-party events.

Metrics captured:

  • Visitors
  • Add to carts
  • Checkout begins
  • Orders + Revenue
  • Profit per visitor (with COGS)
  • Custom metrics (12+ options)

Price Testing, Simplified

Find your most profitable price, safely.

Test different price points on PDP, cart, and checkout using Shopify-safe implementations.

You can test:

  • Percentage increases
  • Fixed price points
  • Compare-at strategies
  • Bundles or offer variations

Profit-First Analytics for CRO Teams

Stop optimizing for vanity metrics. Start optimizing for profit.

Every event. Every variant. Accurately tracked. Powered by the Shopify Web Pixel & first-party events.

AB Genius shows you:

  • Revenue per visitor
  • Profit per visitor
  • Checkout funnel performance
  • Variant-level uplift
  • Test confidence & stability. Allowing you to custom build your own metrics.

Targeting That Actually Matters

Run the right tests on the right audience.

Target by:

  • Device (mobile/desktop)
  • Country
  • UTM source
  • Campaign
  • New vs returning visitors

See the impact without digging through data.

Merchants love simplicity. CRO specialists love accuracy.

  • Clear winner
    labels
  • Real
    uplift %
  • Profit-based
    outcomes
  • Forecasted
    monthly impact
  • Explanation tooltips
    (no stats degree needed)

Built for Brands and Agencies

Your new experimentation engine.

  • Scalable testing workflows
  • QA-friendly previews
  • Consistent data attribution
  • Higher output with less friction

AB Genius vs Script-Based Testing Tools

Feature AB Genius Others
Price, Theme, Content, On-site and URL Tests
Full Checkout Tracking
Profit Analytics Limited
No-Code Ai Builder Sometimes
Subscription Compatibility
Custom Metrics
Shopify-Native
CRO-Friendly UI

Start free. Upgrade when you’re ready.

Free Plan

$0/month

  • 1 active test
  • Visual builder
  • Basic targeting
  • Core metrics
  • No-code setup

Pro

$29/month

  • Unlimited tests - Price, Theme, Content and URL Tests
  • Profit analytics (PPV, RPV)
  • Full-funnel data
  • Custom metrics
  • Price testing
  • Advanced targeting
  • Priority support

Your Shopify Store Already Has Revenue Leaks.

AB Genius helps you find them, test faster, and scale what actually works.